The author, the CEO of StoryBrand, introduces a new concept in marketing—building a storybrand. The StoryBrand Framework is built upon the seven universal story points all humans respond to—a character, who has a problem, and meets a guide, who gives them a plan, and calls them to action, that helps them avoid failure, and ends in a success. The final step is to use the storybrand to create the most effective messaging for websites, brochures, and social media.
Reviewed by Carol Campbell, PhD
Vice President for Education
Southwestern Union Conference
Author: Yong Zhao
