Making Numbers Count: The Art and Science of Communicating Numbers, 2022

The authors outline specific principles that reveal how to translate a number into our brain’s language.  The book is filled with examples of extreme number makeovers that take a dry number and present it in a way that people understand. Principles such as “simple perspective cues,” “vividness,” “convert to a process,” and “emotional measuring sticks” are presented.

Reviewed by Carol Campbell, PhD

Vice President for Education

Southwestern Union Conference

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