The authors outline specific principles that reveal how to translate a number into our brain’s language. The book is filled with examples of extreme number makeovers that take a dry number and present it in a way that people understand. Principles such as “simple perspective cues,” “vividness,” “convert to a process,” and “emotional measuring sticks” are presented.
Reviewed by Carol Campbell, PhD
Vice President for Education
Southwestern Union Conference
Author: Seth Godin
