The author shares his method of breaking the habit of logical, vertical thinking and opening the mind to creative, uninhibited lateral thought. Specifically,
· How to condition yourself to capture an elusive new idea
· How to avoid being blinded by the obvious
· How to take advantage of chance associations
· How to free your mind from the bondage of logic
Authors: Jeff Flygare, Jan K. Hoegh, and Tammy Heflebower
