New Think, 1968

New Think, 1968

The author shares his method of breaking the habit of logical, vertical thinking and opening the mind to creative, uninhibited lateral thought.  Specifically,

·       How to condition yourself to capture an elusive new idea

·       How to avoid being blinded by the obvious

·       How to take advantage of chance associations

·       How to free your mind from the bondage of logic

Read some additional reviews

The Medici Effect:  What Elephants & Epidemics Can Teach Us About Innovation, 2017
The Medici Effect: What Elephants & Epidemics Can Teach Us About Innovation, 2017

Author:  Frans Johansson

Read the Review
The Impact Cycle, 2018
The Impact Cycle, 2018

Author:  Jim Knight

Read the Review