The author proposes that an organization must adopt a disruption mindset for sustainable innovation to occur. Three elements are necessary: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Implications for educational institutions can be readily drawn.
Reviewed by Carol Campbell, PhD
Vice President for Education
Southwestern Union Conference
Author: Seth Godin
Author: Peter M. Dewitt
