The author integrates insights from the worlds of psychology, engineering, management, art, and philosophy to identify the key blocks to creativity—perceptual, emotional, cultural, environmental, intellectual, and expressive. You are shown how to overcome these blocks and embrace alternative ways of thinking about complex problems. It is an attempt to further decrease what is sometimes called the “two cultures” problem—the classic intellectual separation of the physical sciences and the social sciences.
Reviewed by Carol Campbell, PhD
Vice President for Education
Southwestern Union Conference
Author: Seth Godin
Author: Peter M. Dewitt
