The Eye Test:  A Case for Human Creativity in the Age of Analytics, 2022

The Eye Test: A Case for Human Creativity in the Age of Analytics, 2022

The author states that The Eye Test is necessary for a more balanced, personal approach to problem-solving.  Rather than just relying on analytics, he makes a case for the human element that incorporates experience and creativity.  Jones shares what he’s learned from a number of individuals with extraordinary talents, including doctors, executives, athletes, meteorologists, magicians, designers, astrophysicists, and detectives.

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Stories that Stick:  How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business, 2019
Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business, 2019

Author:  Kindra Hall

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Designing Authentic Performance Tasks and Projects, 2020
Designing Authentic Performance Tasks and Projects, 2020

Authors:  J. McTighe, K. J. Doubet, E. M. Carbaugh

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